SEO Beginner’s Guide — Chapter 1: SEO 101

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Chapter 1: SEO 101

What is SEO?

  • When do you look for ice cream, sandwiches, desserts, etc.?
  • Are there seasonal trends throughout the year?
  • How are people looking for ice cream?
  • What words do they use?
  • What questions do they ask?
  • Are more searches being done on mobile devices?
  • Why do people search for ice cream?
  • Are people looking specifically for health-conscious ice cream or are they just looking to satisfy a craving?
  • Where are potential customers located: locally, nationally or internationally?

Search engine basics

What are “organic” search engine results?

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Why SEO is important

White Hat vs. Black Hat SEO

Google Webmaster Guidelines

  • Make pages primarily for users, not for search engines.
  • Don’t fool your users.
  • Avoid tricks designed to improve search engine rankings. A good rule of thumb is if you would be comfortable explaining what you did to a website to a Google employee. Another useful test is to ask: “Does this help my users? Would I do it if search engines didn’t exist? “
  • Think about what makes your website unique, valuable, or attractive.
  • Automatically generated content
  • Participate in link schemes
  • Create pages with little or no original content (i.e. copied from elsewhere)
  • Cloaking: the practice of showing search engine crawlers different content than visitors.
  • Hidden text and hidden links
  • Doorway Pages — Pages built to rank well for specific searches to funnel traffic to your website.
  • Provides clear, deep, engaging, and easy-to-find content on your site.
  • Keep page titles clear and relevant.
  • Links are considered a sign of popularity and Bing bounty links that have grown organically.
  • Social influence and social actions are positive signals and can have an impact on the organic ranking in the long term.
  • Page speed is important, along with a positive and helpful user experience.
  • Use alt attributes to describe images so that Bing can better understand the content.
  • Poor content, pages that primarily show ads or affiliate links, or redirect visitors to other sites will not rank well.
  • Abusive linking tactics that are intended to inflate the number and nature of inbound links, such as buying links and participating in link schemes, can lead to de-indexing.
  • Make sure there are clean, concise, and inclusive URL structures for keywords. Dynamic parameters can mess up your URLs and cause duplicate content problems.
  • Keep your URLs descriptive, short, keyword-rich when possible, and avoid characters other than letters.
  • Bury links in Javascript / Flash / Silverlight; keep content out of these as well.
  • Duplicate content
  • Keyword stuffing
  • Cloaking: the practice of showing search engine crawlers different content than visitors.
  • Make sure you are eligible for inclusion in the Google My Business index; You must have a physical address, even if it is your home address, and you must serve customers face-to-face, either at your location (like a retail store) or theirs (like a plumber)
  • Honestly and accurately, it represents all aspects of your local business data, including your name, address, phone number, website address, business categories, hours of operation, and other characteristics.
  • Creation of Google My Business listings for entities that are not eligible
  • Misrepresentation of any of your primary business information, including “stuffing” your business name with geographic or service keywords, or creating false address listings
  • Use of PO boxes or virtual offices instead of authentic addresses
  • Abuse of the review portion of the Google My Business listing, through false positive comments from your company or false negatives from your competitors
  • Costly beginner mistakes stemming from not reading the details of Google’s guidelines
  • Informational: looking for information. Example: “How old is Issa Rae?”
  • Navigation: searching for a specific website. Example: “HBOGO insecure”
  • Transactional: looking to buy something. Example: “where to buy”

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Know the objectives of your website / client

  • Sales
  • downloads
  • Email subscriptions
  • Contact forms
  • Phone calls
  • Clicks to call
  • Clicks to the website
  • Clicks-to-drive-directions

Welcome to your SEO learning journey!

The Basics of Search Engine Optimization

  1. Tracking accessibility so that engines can read your website
  2. Attractive content that responds to the search engine’s query
  3. Keyword optimized to attract search engines and engines
  4. Great user experience including fast loading speed and compelling user experience
  5. Sharable content that gets links, quotes, and amplification
  6. Title, URL and description to get a high CTR in the rankings
  7. Snippet / outline markup to stand out in SERPs

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What is SEO?

Does the Hat Matter?

SEO or PPC?

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What is SEO?

Basic concepts to understand SEO

  • Search engines . They are also known as search engines and they are the ones that locate and order content on the Internet. They show the information according to the search terms used by the users.
  • Ranking . It is the place that a page occupies in the SERP.
  • SERP . Refers to the search engine results page. In English: Search Engine Results Pages.
  • Keywords . It is the English term for keywords. They are the terms that you use to optimize each of the pages of your website, through which you want to generate traffic.
  • Algorithm . It is the formula or set of rules that search engines apply to qualify a page.
  • Authority . It is about the importance that the search engine gives to a page.
  • Backlink . Inbound links from an external site to a page.
  • Link building . It is a practice through which links are obtained to increase authority and improve web positioning.
  • Sitemap . The sitemap is a file that includes all the pages of a site. This makes it easier for search engine robots to crawl and index them.
  • Robot.txt . It is a file in which the robots are told which pages you want to be indexed and which ones not.

What is not organic SEO?

What Black Hat SEO Tactics Should You Avoid?

  • Do not use duplicate content within your site, even if it is your own. The moment Google detects multiple pages with the same content, you will earn a penalty.
  • Showing search engines a different version of the site than what users see is also considered black hat SEO.
  • All the content that you publish on the site must be of quality. Your post must give an accurate answer to the user’s search, if it has little value it will not be good for your positioning.
  • Promote the site through paid links. And spamming forums or blogs leaving little valuable comments or just a link to the web is also considered a wrong practice and prone to penalties.
  • Avoid exchanging links and paying to post on other blogs with links to your site.
  • Dispense with the excessive use of keywords or keyword stuffing . The density of keywords should not be greater than 3% of the total text, you can also use variations so as not to always repeat them.

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Organic SEO ensures long-lasting results

Easy guide to understanding organic SEO

How is a web page indexed?

Strategies to support organic SEO

SEO on-page

  • Optimize the metadata (title and description) of the site and of each page. To do this, you have to use the keywords by which you want to be found.
  • Use friendly URLs that contain keywords, without symbols or punctuation marks, articles or prepositions.
  • Structure your posts in a way that is easy to read with the use of h1, h2, h3, h4… tags in the headings.
  • Take care of the loading speed of the site.
  • Eliminate broken links.
  • Have a sitemap or sitemap so that Google can index it more easily. Keep it updated.
  • Take care of the architecture of the site, making sure it has a logical hierarchy.
  • Use the HTTPS protocol that indicates that it is a secure website.
  • Optimize the images you post on the site, as the engines crawl them too. And if they are too heavy they will affect the loading speed.
  • Apply an internal linking strategy to convey domain authority between site pages.

SEO off-page

  • Comment on blogs and forums related to the theme of your own site. It is not about leaving a comment with just the link, but about making a valuable contribution to what is being talked about. In addition to that, you leave them the link to a publication of yours in which they can expand the information.
  • Linking to more authoritative sites than yours will help you gain credibility.
  • Relate with other members of your sector and agree on guest posting strategies, for example.
  • Create profiles on social networks to generate more traffic and stay active in them.
  • Submit links in news aggregators. These sites help share content, and users can also vote for your posts.

What is SEO and why should you spend time on it?

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Keyword research

SEO best practices according to Google

  • Optimize the structure of your website
  • Write accurate page titles
  • Improve your website URLs
  • Use meta descriptions correctly
  • Write kick ass content or deliver kick ass services
  • Use header tags correctly
  • Optimize your images

Preparation

Step # 1 Make sure you allow search engines to index you.

Step # 2 Install an SEO plugin that starts where WordPress goes.

Step 3: index your site if it isn’t already

Step # 4 Leave ugly permalinks behind

Deciphering the jargon

  • Search Volume = The number of searches a specific keyword receives per month.
  • Keyword = Most often refers to a word or phrase searched in, in the context of putting it in your content.
  • Search phrase = Something that someone looks for in search engines.
  • Exact match keyword = Keyword that exactly matches a search phrase (‘Organic Cat Food’ is an exact match but ‘Natural Cat Food’ is not).
  • Backlink = A link from an external website to a website or page.
  • Permanent link = The full url of a post (or page). Basically where you find a post when it’s no longer on the main page.
    In this concise guide, you will learn how to optimize your WordPress site and get additional visitors that you might be leaving on the table.

Conclution

SEO for beginners

SEO guide: key concepts

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SEO Guidelines for Keyword Counts

H1 tags for dropshipping SEO

SEO guide for backlinks

  • Do follow: these backlinks pass authority and help your site rank better.
  • No follow: these backlinks send a link to your site but do not pass authority, so they will not help your website ranking. They contain rel = “nofollow” somewhere in the <a href= <«> tag. You need a natural combination of ‘do follow’ and ‘no follow’ links.
  • Keyword rich (anchor text): These are links to specific phrases or keywords (anchor text).
  • Natural: Natural links will include your business name, your name, or a variation of your URL or brand.
  • Unnatural — Unnatural links occur when there are attached tracking parameters, links to sponsored posts, or any other link that would not have occurred naturally, such as affiliate links to a product page on an e-commerce site.
  • Will linking to this website benefit my reader?
  • Is the page I’m going to link to be available for a long time or could it disappear?
  • Is there any other content on the site that may be irrelevant or not good for my readers?

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SEO Guides for Schema

How to do SEO correctly: tips and tricks

SEO Beginner’s Guide: What You Shouldn’t Do

  • Directories: unless they are 100% niche, with relevant content and manually updated. It is much smarter to include a ‘ no follow ‘ if you choose to use these types of links.
  • Blog comments: do not use them, much less without using keywords.
  • Comments and links in forums: since they are very easy to make and anyone can get them, they are frowned upon by search engines.
  • Automatic link builders: These are software programs that use robots and ‘spiders’ to comment on blogs, forums, and communities. Using this method can create a bad image for your brand within relevant online communities and among bloggers. Also, backlinks are easily associated with your site, making you more prone to a penalty.
  • Link exchanges: try to avoid reciprocal links. Having too many reciprocal links doesn’t look natural, and actually this is one of the first fraudulent SEO practices that Google started penalizing.
  • Link farms — Sites and services that create link farms are another way to get a penalty.
  • Sponsored Posts: Giving influencers money or products in exchange for a post with a ‘do follow’ link can get your website (and theirs) penalized. You will probably want to work with real influencers , but make sure everything is ‘no follow’ so your website doesn’t increase the risk of being penalized.

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SEO for Beginners: Conclusion

  • There is a lot of information on SEO for dropshipping. Whether you have a data feed, a dropshipping e-commerce store, or you store the product, this SEO guide provides you with the foundation for better optimization of your store through good SEO practices.
  • Keep in mind that part of making these tips and key concepts work for you is regularly updating your content. SEO for dropshipping is not a quick or easy way to increase traffic. It requires a complex level of knowledge to really master, as well as a long-term approach. With practice and following the guidelines in this SEO beginner’s guide, you’re on the right track to get started!
  • Once you start to see the results of your efforts, you will find that SEO is a fundamental part of growing organic traffic for your online store, so be patient and never give up.

Key terms

What about trust?

What can you do now?

Thinking of opening a new business? You will not be the only business and that is one of the main reasons why you should worry about local SEO.

Basic SEO categories

  • GENERAL SEO — They want top positions for keywords in general, they are not interested in knowing where traffic is coming from as long as it converts.
  • INTERNATIONAL SEO : they want to position by keywords in several countries and languages.
  • LOCAL SEO : they want to position for keywords locally, for example, veterinarians in Burgos.

What is Local SEO?

Keyword intent in local search

Classification in the local package vs. Ranking in the results box

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7 ways to improve your local SEO

1 INCLUDE MY BUSINESS ON GOOGLE

  • Write a short, well-written description of your business that is optimized for your keyword.
  • Add your hours of operation (it is important that you include your special hours on bridges or vacations)
  • Add photos and videos that show your physical location, your brand, and your employees.
  • Ask your customers for their opinions and respond to the ones you already have.
  • Enable messages through Google My Business.
  • If you use any Google booking or appointment method, allow potential clients to book appointments directly from local search.
  • Publications news are like Facebook status updates and an excellent place to link to your content.
  • Event posts share details about upcoming events, with time, location, and a call to action.
  • Offer messages share promotion details along with offer deadlines and coupon codes (if any).
  • Product posts show your products along with their price.
  • To buy
  • Know more
  • Sign up
  • Get offer
  • Call now
  • See web page

2.INCLUDE YOUR BUSINESS IN BING AND YAHOO

3. IMPROVE YOUR LOCAL RANKING WITH CUSTOMER COMMENTS

  • Request opinions from your favorite clients through emails
  • If you sell things from a physical location, add a request for Google reviews to your business card and place them in customers’ shopping bags.
  • If a customer places an e-commerce order, create an automated follow-up email sequence requesting a review from Google.

4. USE THE STRUCTURED DATA MARKET SCHEME

  • Your business name, logo, location, and contact information.
  • Your working hours.
  • Your products and services, as well as what they cost and the ratings of your customers.
  • What type of payment do you accept?
  • Author’s blog, dates and images.

5. MAKE SURE YOUR WEBSITE IS COMPATIBLE WITH MOBILE DEVICES

6.LOCAL CONTENT STRATEGY

7.GET LOCAL LINKS AND APPOINTMENTS

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Chapter 2: How Search Engines Work: Crawling, Indexing, and Ranking

How do search engines work?

What is search engine crawling?

What is a search engine index?

Search engine ranking

Crawling: Can Search Engines Find Your Site?

  • Your site is brand new and has not been crawled yet.
  • Your site is not linked from any external website.
  • Your site navigation makes it difficult for a robot to track you effectively.
  • Your site contains some basic codes called crawler directives that block search engines.
  • Your site has been penalized by Google for fraudulent tactics.

Can search engines see your entire site?

Do you trust the search forms?

Is the text hidden within the non-textual content?

Can search engines follow your site’s navigation?

  • Have a mobile navigation that shows different results than your desktop navigation
  • Any type of navigation where the menu items are not in the HTML, such as JavaScript-enabled navigations. Google has gotten a lot better at crawling and understanding Javascript, but it’s still not a perfect process. The safest way to ensure that someone finds, understands, and indexes something Google finds by placing it in the HTML.
  • Personalization, or showing unique navigation for a specific type of visitor compared to others, could appear to be masking a search engine crawler
  • Forgetting to link to a main page on your website through your navigation. Remember, links are the paths that crawlers take to new pages.

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Informational architecture

Tell search engines how to crawl your site

Robots.txt

  • If Googlebot cannot find a robots.txt file for a site (HTTP status code 40X), it proceeds to crawl the site.
  • If Googlebot finds a robots.txt file for a site (HTTP status code 20X), it will generally comply with the suggestions and proceed to crawl the site.
  • If Googlebot doesn’t find a 20X or 40X HTTP status code (for example, a 501 server error), it can’t determine whether or not it has a robots.txt file and it won’t crawl your site.

Meta directives

Sitemaps

Google Search Console

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